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Curriculum
- 7 Sections
- 36 Lessons
- 5 Weeks
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- SECTION 1: Getting Started with Google Business Profile6
- 1.1Lesson 1.1: What is Google Business Profile & Why It Matters in Botswana
- 1.2Lesson 1.2: Is Google My Business Really Free? (Understanding the Real Benefits)
- 1.3Lesson 1.3: Creating Your Google Business Account: Step-by-Step Walkthrough
- 1.4Lesson 1.4: Eligibility & Verification Process (Phone, Postcard, Video)
- 1.5Lesson 1.5: How Long Does Google Business Verification Take?
- 1.6GMB Basics Check10 Minutes0 Questions
- SECTION 2: Profile Setup That Ranks7
- 2.1Lesson 2.1: SEO Basics & Keyword Research for Google Business Profiles
- 2.2Lesson 2.2: Choosing the Right Business Categories (Primary + Secondary)
- 2.3Lesson 2.3: Writing a Keyword-Rich Business Description That Converts
- 2.4Lesson 2.4: Adding Services, Products & Attributes (Step-by-Step)
- 2.5Lesson 2.5: Setting Accurate Hours, Service Areas, and Holiday Hours
- 2.6Lesson 2.6: Uploading the Right Images: Logo, Team, Location, Products
- 2.7Quiz: Is Your Profile Set Up to Win?10 Minutes0 Questions
- SECTION 3: Ranking Factors & Local SEO Tactics6
- 3.1Lesson 3.1: Top Local Search Ranking Factors (Proven List)
- 3.2Lesson 3.2: Optimizing Your GBP Title, Keywords & Map Pin
- 3.3Lesson 3.3: Adding Google Map Embed & Schema Markup on Your Website
- 3.4Lesson 3.4: NAP Consistency, Citations & Local Backlinks
- 3.5Lesson 3.5: How to Get on the First Page of Google for Free
- 3.6Quiz: Local SEO Power Test10 Minutes0 Questions
- SECTION 4: Reviews, Replies & Reputation Management6
- 4.1Lesson 4.1: Why Reviews Matter & How They Affect Ranking
- 4.2Lesson 4.2: How to Ask Customers for Reviews (With Templates)
- 4.3Lesson 4.3: Responding to Reviews to Boost Trust & SEO
- 4.4Lesson 4.4: Handling Negative or Fake Reviews
- 4.5Lesson 4.5: Keywords in Reviews & Their SEO Impact
- 4.6Quiz: Review Game Plan10 Minutes0 Questions
- SECTION 5: Google Posts, Messaging & Conversions6
- 5.1Lesson 5.1: What Are Google Posts & Why Use Them?
- 5.2Lesson 5.2: Creating Offer, Update & Event Posts That Get Clicks
- 5.3Lesson 5.3: Enabling Messaging and Driving Leads
- 5.4Lesson 5.4: Using CTAs, Justifications & Insights to Convert
- 5.5Lesson 5.5: Optimizing GBP for Mobile Searches
- 5.6Quiz: Conversion Booster Quick Quiz10 Minutes0 Questions
- SECTION 6: Tracking, Tools & Long-Term Strategy6
- 6.1Lesson 6.1: Tracking GBP Performance with Insights & UTM
- 6.2Lesson 6.2: Setting up Google Analytics & Connecting Google Ads
- 6.3Lesson 6.3: Key Metrics: Clicks, Calls, Direction Requests
- 6.4Lesson 6.4: Common Mistakes That Kill Visibility
- 6.5Lesson 6.5: Staying Ahead with Weekly Tasks & Monthly Audits
- 6.6Quiz: GMB Analytics Mastery Quiz10 Minutes0 Questions
- BONUS SECTION: Real Botswana Examples & Resources5
- 7.1Lesson 7.1: Case Studies: Local Businesses Winning with Google Business
- 7.2Lesson 7.2: Free Tools: Review Templates, Photo Checklist, Post Generator
- 7.3Lesson 7.3: Final Assignment – Launch Your Own Profile & Get Verified
- 7.4Lesson 7.4: How to Offer GBP Services as a Freelancer or Agency
- 7.5Lesson 7.5: Next Steps – Lephutshi Developer Support & Audit Offer