Be the First to Access This Course
Google Business Profile Mastery is launching soon. Join the waitlist to get early access, exclusive launch discounts, and be notified the moment it goes live.
Google Business Profile Mastery: Rank #1 & Win Customers in Botswana
Learn how to get your business found on Google, rank #1 locally, and attract more customers—without spending a thebe on ads. This hands-on course teaches Botswana entrepreneurs and marketers how to master Google Business Profile for visibility, trust, and growth.
Overview
COURSE DESCRIPTION
Want to get your business on Google and rank at the top—without paying for ads? This course gives you a step-by-step blueprint to fully optimize your Google Business Profile and dominate local search in Botswana. Whether you’re a small business owner, digital marketer, or freelancer, you’ll learn how to drive free traffic, gain trust through reviews, and convert profile visitors into paying customers.
Packed with actionable lessons, this course walks you through setup, ranking factors, review strategies, and conversion optimization—plus how to track your growth. Built for locals, taught by locals.
No fluff. Just practical skills to grow your visibility and revenue.
CERTIFICATION
Complete all modules and score at least 80% on quizzes to earn your Dithutong Certificate in Local SEO & Google Business Profile Optimization. You’ll also submit a live, verified profile as your final task—proving your skills to clients, employers, or your own business. Share your certificate online to boost your credibility.
LEARNING OUTCOMES
- Create and verify a Google Business Profile that meets local SEO standards
- Rank higher in Google Maps and local search results for Botswana keywords
- Write compelling descriptions and posts that convert browsers into buyers
- Get more positive reviews and respond to boost trust and engagement
- Track success using free tools like UTM tracking, insights, and analytics
- Optimize your website for support (NAP, schema markup, CTAs, etc.)
- Avoid common mistakes like missing info, keyword stuffing, and inactive profiles
- Apply long-term strategies to stay ahead of competitors in your area
Curriculum
Curriculum
- 7 Sections
- 36 Lessons
- 5 Weeks
Expand all sectionsCollapse all sections
- SECTION 1: Getting Started with Google Business Profile6
- 1.1Lesson 1.1: What is Google Business Profile & Why It Matters in Botswana
- 1.2Lesson 1.2: Is Google My Business Really Free? (Understanding the Real Benefits)
- 1.3Lesson 1.3: Creating Your Google Business Account: Step-by-Step Walkthrough
- 1.4Lesson 1.4: Eligibility & Verification Process (Phone, Postcard, Video)
- 1.5Lesson 1.5: How Long Does Google Business Verification Take?
- 1.6GMB Basics Check10 Minutes0 Questions
- SECTION 2: Profile Setup That Ranks7
- 2.1Lesson 2.1: SEO Basics & Keyword Research for Google Business Profiles
- 2.2Lesson 2.2: Choosing the Right Business Categories (Primary + Secondary)
- 2.3Lesson 2.3: Writing a Keyword-Rich Business Description That Converts
- 2.4Lesson 2.4: Adding Services, Products & Attributes (Step-by-Step)
- 2.5Lesson 2.5: Setting Accurate Hours, Service Areas, and Holiday Hours
- 2.6Lesson 2.6: Uploading the Right Images: Logo, Team, Location, Products
- 2.7Quiz: Is Your Profile Set Up to Win?10 Minutes0 Questions
- SECTION 3: Ranking Factors & Local SEO Tactics6
- 3.1Lesson 3.1: Top Local Search Ranking Factors (Proven List)
- 3.2Lesson 3.2: Optimizing Your GBP Title, Keywords & Map Pin
- 3.3Lesson 3.3: Adding Google Map Embed & Schema Markup on Your Website
- 3.4Lesson 3.4: NAP Consistency, Citations & Local Backlinks
- 3.5Lesson 3.5: How to Get on the First Page of Google for Free
- 3.6Quiz: Local SEO Power Test10 Minutes0 Questions
- SECTION 4: Reviews, Replies & Reputation Management6
- 4.1Lesson 4.1: Why Reviews Matter & How They Affect Ranking
- 4.2Lesson 4.2: How to Ask Customers for Reviews (With Templates)
- 4.3Lesson 4.3: Responding to Reviews to Boost Trust & SEO
- 4.4Lesson 4.4: Handling Negative or Fake Reviews
- 4.5Lesson 4.5: Keywords in Reviews & Their SEO Impact
- 4.6Quiz: Review Game Plan10 Minutes0 Questions
- SECTION 5: Google Posts, Messaging & Conversions6
- 5.1Lesson 5.1: What Are Google Posts & Why Use Them?
- 5.2Lesson 5.2: Creating Offer, Update & Event Posts That Get Clicks
- 5.3Lesson 5.3: Enabling Messaging and Driving Leads
- 5.4Lesson 5.4: Using CTAs, Justifications & Insights to Convert
- 5.5Lesson 5.5: Optimizing GBP for Mobile Searches
- 5.6Quiz: Conversion Booster Quick Quiz10 Minutes0 Questions
- SECTION 6: Tracking, Tools & Long-Term Strategy6
- 6.1Lesson 6.1: Tracking GBP Performance with Insights & UTM
- 6.2Lesson 6.2: Setting up Google Analytics & Connecting Google Ads
- 6.3Lesson 6.3: Key Metrics: Clicks, Calls, Direction Requests
- 6.4Lesson 6.4: Common Mistakes That Kill Visibility
- 6.5Lesson 6.5: Staying Ahead with Weekly Tasks & Monthly Audits
- 6.6Quiz: GMB Analytics Mastery Quiz10 Minutes0 Questions
- BONUS SECTION: Real Botswana Examples & Resources5
- 7.1Lesson 7.1: Case Studies: Local Businesses Winning with Google Business
- 7.2Lesson 7.2: Free Tools: Review Templates, Photo Checklist, Post Generator
- 7.3Lesson 7.3: Final Assignment – Launch Your Own Profile & Get Verified
- 7.4Lesson 7.4: How to Offer GBP Services as a Freelancer or Agency
- 7.5Lesson 7.5: Next Steps – Lephutshi Developer Support & Audit Offer
Instructor
Requirements
- A verified Gmail account to access and manage your Google Business Profile
- Internet access and a smartphone or computer
- Your business name, address (or service area), phone number, and website (optional)
- Willingness to apply local SEO best practices step-by-step
- No technical skills required—perfect for beginners
Features
- Step-by-step Google Business Profile setup for local visibility
- Built-in keyword research to rank for "services near me" and "best [business] in Botswana"
- Real examples from Botswana businesses + profile walkthrough
- Downloadable templates: review request message, service list, UTM tracker
- Quizzes, tasks, and certification to prove your skills
- Learn how to track profile performance, improve rankings, and respond to reviews
- Bonus: Offer profile optimization as a freelance service with confidence
Target audiences
- Small business owners in Botswana looking to appear on Google Search & Maps
- Entrepreneurs, freelancers, and consultants who want to attract local clients
- Digital marketers and virtual assistants offering Google Business services
- Anyone looking to learn local SEO in Botswana and offer it as a paid service
- Business owners who want to increase calls, foot traffic, and visibility—without paying for ads
P199.95
Course Features
- Lectures 36
- Quizzes 6
- Duration 5 weeks
- Skill level All levels
- Language English, Setswana
- Students 0
- Assessments Self